While many businesses can, and do, successfully manage their own AdWords campaign, MEDIAlogic can take care of this for you – giving you more time to spend on your core business.
Contact us to find out how we can help you.
AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.
What is AdWords?
AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. You only pay when someone clicks on your ad, and you control how much you spend on each click, your daily budget, and where your ads appear. AdWords accounts also include graphs and performance data so you can track what’s working and edit your ads accordingly.
How does AdWords work?
1. You create your ads
You create ads and pick words or phrases (called keywords) that are related to your business. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
2. Your ads appear on Google
When people search on Google using the same or similar keywords, your Google AdWords ad can appear alongside or above the search results as a “Sponsored Link.” Now you’re advertising to an audience that’s already interested in what your business offers.
3. You attract customers
People can simply click your ad to make a purchase, browse your website, or learn more about your business. You don’t even need a webpage to get started – Google will help you create one for free.
Remember that AdWords ads are always separate from Google search results. You cannot influence the search results or alter the way your own site appears in the natural search results by using AdWords. However, you can use AdWords to target the same audience as search results do: those people who are searching for offerings just like yours. You can also show your ads on Google’s Display Network partner sites to reach people who are browsing other websites that match your products or services. Other ad format options are also available besides text, such as video ads and ads for mobile phones.