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12 basic steps to ensuring an effectively optimized website.


Search Engine Optimization is a critical process to increase your websites ranking and investment, as the Internet is a complex and busy place making websites easy to find and relevant to the user.

12 basic steps to ensuring an effectively optimized website.

  • Site Preparation: This is to get your website ready for the search engines and your visitors.
  • Keyword Research: We identify the phrases your target audience use when searching for your products or services based on relevance and search frequency.
  • Competition Research: This is where we analyse your competition’s strengths through their keyword phrases to ensure you are competing effectively online.
  • Page Optimization: Content strategy using keyword density is important for pleasing the search engines and your visitors.
  • Indexing: Search engine submission is key to getting the WebCrawler’s to index your website.
  • Link Popularity Analysis: This is a measure of how many websites are pointing hyperlinks at another website.
  • Acquiring Links: These are important as they form a consensus on the quality and topic of your website. Search engines use inbound links in their ranking algorithms.
  • Article and Directory Submissions: Crawler based search engines use these as a stamp of approval as to your website’s quality.
  • Link Exchanges and Paid Links: This is to be done carefully so as to gain the benefit of back links without jeopardising your ranking through too many exchanges.
  • Link Building and Marketing: This is using social networking and blogging to increase visitors and link popularity.
  • Rank Checking: This is the measure of how your website is performing, needs to be tracked over time as results will vary greatly from day to day.
  • Visitor Analysis: This gives you a lot of information on many aspects of your website’s performance